Interactive
advertising on TV

We find your audience among the viewers
and motivate them to target actions

Get started!

Watch video

3 years

we bring customers from the TV

More than 200

advertising campaigns

4,5%

average СТR

20 000 000

viewers are waiting for you

1
1. High quality
Highly profitable TV audience, premium content
2
2. Honest approach
NO fraud and without
counter-advertising
3
3. At eye level
Large TV screen, 100% viewability, 100% brand safety

4
4. Proven effectiveness
High CR by QR codes
and mobile phone
5
5. Addressable services
Targeting by gender, age, wealth, GEO, interests
6
6. Transparent result analysis
End-to-end analytics on the company
with details by channels

How it works

The viewer turns on the broadcast of one of the TV channels on his TV

We invite them to leave a request, buy immediately or learn more about your advertised products and services

The viewer, using the remote control from the TV, files out an application to take advantage of your offer

Clients

Cases

Get Leads

Storytelling

TeleTargeting

Surveys

Strong brand

New ŠKODA Octavia
3D visualization or how to show a car in the era of the pandemic.
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Promo code from OKKO
During the New Year's holidays 2021, OKKO gave everyone a promo code for access to viewing.
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Exclusive discount from Gillette
An excellent 3-in-1 case: product demonstration, sales promotion, getting leads.
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Freedom to live from Legend Premium
The juicy microsite telling about a premium new building.
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For flowers only in OBI
How was the search for additional coverage by Holidays.
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New Year's advertising
An unobtrusive story about gifts
and a multi bonus from the Bank for the New Year.
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Small business support
The coolest idea from colleagues during the self-isolation regime 2020.
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Discount from Lamoda for women
Targeted advertising is only
for a female audience.
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Discount from ExxonMobil for motorists
Targeting by the interests of viewers - showing Ads only to those
who are interested in autotematics.
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Brand Lift
We determined how much brand awareness has increased, how
much the advertising has been remembered by the audience.
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Audience surveys
We received feedback on IT
from viewers, checked the work of our own DMP
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Saving the participants together with Nanoplast Forte
Viewers of the popular show saved the participants from departure with the help of a Band-Aid.
Read more
We fulfill wishes together with Kuzy Magical
An excellent case of the formation of the emotional manifestation of the product image in the consumer's mind.
Read more

All Dashboards

You can make a prediction and evaluate the effectiveness of the campaign in the CMS

Reviews

The interactive TV tool successfully complements advertising campaigns on TV, enriching them with the possibility of interacting with the viewer at the moment when the viewer is best tuned to contact with the brand. In the course of the implemented campaigns, we note an effective response from viewers who share their contact details with the advertiser for the subsequent receipt of an offer. For example, they leave a request for a bank card or sign up for a test drive of a car – in the future, these actions are often converted into real purchases. And when placing informers simultaneously with sponsored advertising, the work goes on at several levels of the sales funnel at once: strengthening the knowledge and perception of the brand through integration into high-quality and rated TV content, and consolidating the viewer's interest with conversion mechanics. All this seriously stimulates the consideration of the purchase of goods.
Olga Korabelnikova
Executive Director FUSE Media Direction Group
Interactive TV is a new innovative format of television advertising that gives viewers the opportunity to interact with an advertising message. The unique synergy of TV and digital: TV coverage, but at the same time planning by digital metrics and targeting opportunities on the big screen. We see an increased interest of advertisers in this format, and most importantly - after test placements, customers return, because they see the result! Teletarget is our reliable technology partner.
Anton Savelyev
Head of the Department of Development and Implementation of Transmedia projects, Sales House EVEREST

Partners

Do you want to make your TV interactive?

Let's go!

Interactiveadvertising on TV

All Dashboards

Interactive
advertising on TV