The purpose of advertising: Getting leads of the target group
Discount from ExxonMobil for motorists
We are able to show creatives with targeting not only by gender and age, but also by GEO and the interests of viewers.
In this case, the creative of ExxonMobil was presented only to those viewers whose interests include the "Auto" category, as well as only in those regions, in which there are representative offices of the Client.
In this case, the creative of ExxonMobil was presented only to those viewers whose interests include the "Auto" category, as well as only in those regions, in which there are representative offices of the Client.
Results
CTR
1,58%
CR
1,49%
Focus Group reviews
- 39 years old, entrepreneurI was surprised that I was watching TV in the bedroom and saw this message, and my wife did not see it on another TV in the kitchen. How do you do it?
- 29 years old, managerIt's not the first time I use offers from the TV, but this time the advertisement hit exactly the target: I was going to change the oil in the car and then your offer appeared.
- 44 years old, taxi driverI didn't know about such a promotion, I will definitely take advantage of the discount.
