The purpose of advertising: Attract new customers, activate current ones
Discount from Lamoda for women
One of the first advertising campaigns in ITV, launched with precise targeting by the gender of viewers in front of the TV screen. Lamoda's creative was shown only to a female audience.
An SMS with a unique promo code for a 15% discount was sent to the entered phone number.
An SMS with a unique promo code for a 15% discount was sent to the entered phone number.
Results
CTR
2,91%
CR
9,70%
