Viewers of one of the best shows on modern television not only tried to find out who was hiding under masks, but also chose which of the participants should stay and try to reach the final.

The brand "Nanoplast forte" gave viewers the opportunity to stay in the jury chair by launching an interactive advertising campaign.

During the release of the show, a creative with images of participants was shown, and with the help of interactive television technology, viewers could vote for their favorite artist using the remote control from their TV.