Every year before March 8, all OBI hypermarkets receive a wide range of fresh flowers, ready-made bouquets and original gifts. On the eve of the holiday, tulips, roses, stylish flower arrangements, luxurious orchids and potted plants for every taste can be purchased at the best prices.

In addition to the main broadcast commercials, before March 8, while watching the content of the TV channel, viewers were shown several different creatives with information about the assortment and favorable prices for flowers in OBI.