The purpose of advertising: Attracting customers to car dealerships, increasing the level of knowledge about the new car model
New ŠKODA Octavia
For the first time in interactive advertising on TV, a 3D model and demonstration of the advertised object in augmented reality were used. The transition to 3D visualization is carried out by scanning the QR code placed in the widget. The number of QR code scans is comparable to the number of mobile phone numbers left.
Scan the QR code in the picture below and see the 3D model.
Scan the QR code in the picture below and see the 3D model.
Results
CTR
1,86%
CR (phone numbers)
1,39%
CR (QR scanning)
1,46%
Average AR time
2 min. 30 sec.
Focus Group reviews
- 29 years old, LawyerThe advertisement for the new Octavia came across repeatedly, but I thought it was another facelift. After watching the interactive advertisement, I realized that this is really a new model. Interesting!
- 45 years old, Product ManagerThe brand began to be perceived as a modern and technological brand. Augmented reality was played with the whole family. Signed up for a test drive.
- 30 years old, BusinessmanI wanted to buy this car.
