The purpose of advertising: Demonstration of new items, sales promotion, getting leads

Exclusive discount from Gillette

Viewers, using the "left" and "right" buttons on the TV remote, could study the features and advantages of the new model of razors. By pressing the OK button on the remote, you could leave your phone number and get an exclusive discount from Gillette. The phone number left by the viewer on the TV was instantly transmitted to the Client for further interaction.
Results
CTR
3,79%
CR
6,79%
Focus Group reviews
  • 26 years old, entrepreneur
    This is surprising. I just saw a video on the air and immediately offer a discount on this razor. Convenient, cool.
  • 34 years old, manager
    It is convenient that you can safely study the characteristics of the razor and get a discount on it.
  • 37 years old, manager
    Everything is fine, I was interested in the razor, the discount came in handy.