The purpose of advertising: Demonstration of new items, sales promotion, getting leads
Exclusive discount from Gillette
Viewers, using the "left" and "right" buttons on the TV remote, could study the features and advantages of the new model of razors. By pressing the OK button on the remote, you could leave your phone number and get an exclusive discount from Gillette. The phone number left by the viewer on the TV was instantly transmitted to the Client for further interaction.