The purpose of advertising: To attract new customers
Promo code from OKKO
On the eve of the holidays and during the New Year's weekend, the OKKO online cinema gave everyone a promo code for access to viewing.
After the viewer left the phone number, he received an SMS with a link to the promo code. In addition, the promo code could be photographed on the TV screen or obtained through a QR code.
After the viewer left the phone number, he received an SMS with a link to the promo code. In addition, the promo code could be photographed on the TV screen or obtained through a QR code.
Results
CTR
3,26%
CR
1,94%
Focus Group reviews
- 32 years old, media managerThe promo code from OKKO turned out to be a nice gift for the New Year holidays. Moreover, because of COVID-19, I had to stay at home all the time. But we watched a lot of movies.
- 39 years old, makeup artistIt is surprising how quickly and conveniently it was possible to get a promo code. Usually, the eye no longer pays attention to advertising on the Internet, and then the offer immediately caught on.
- 41 years old, web designerA useful advertisement appeared just in time - in the evening we thought we would watch it with our family. Excellent service, I know OKKO as a strong brand.
