The purpose of advertising: Reflect the connection of generations, the intersection with the brand message: "Vyazanka" unites the whole family at one table.
We compete with the whole family in the quiz from "Vyazanka"
Feel like participants of the show "Children-ancestors" and get a guaranteed gift - promo code more.TV viewers were able to thanks to the branded online quiz.
You could play in the show section on the STS website in an interactive block, in the STS group in VK - in a specially created application, and in the mobile application the quiz was launched during the broadcast.
The audience's special involvement was demonstrated by the innovative quiz mechanics in the interactive TV format. So, 60% of the participants answered all the questions, and 20% left their phone number to receive an online gift.
In the TV broadcast, the total coverage of all issues amounted to 15 million viewers!
You could play in the show section on the STS website in an interactive block, in the STS group in VK - in a specially created application, and in the mobile application the quiz was launched during the broadcast.
The audience's special involvement was demonstrated by the innovative quiz mechanics in the interactive TV format. So, 60% of the participants answered all the questions, and 20% left their phone number to receive an online gift.
In the TV broadcast, the total coverage of all issues amounted to 15 million viewers!
 |
Results
CTR
4,31%
CR
18,25%
Engagement Rate
32%
Focus Group reviews
- Anna S.Housewife, Saint PetersburgWe played with the whole family and continue in the new season. The quiz turned out to be interesting, the promo code came in handy.
- Nikita I.40 years old, civil service, SaratovThe children paid attention to the quiz, called to play against them. I answered something, I didn't answer something. But the sausages on the screen constantly whetted the appetite...
- Dmitry M.31 years old, bank employee, YelabugaFunny quiz, I have not heard of such a sausage manufacturer, now I know and I will definitely try.
