The purpose of advertising: Additional coverage to on-air advertising, but within a given target audience
Sign up for a LADA Niva Travel test drive
Simultaneously with the release of an on-air commercial, an advertising campaign of a novelty from a domestic automaker began on address TV. The creative of LADA Niva Travel was shown only to a male audience aged 25 to 45 years.
Viewers, using the remote control from their TV, could study the advantages of the car and sign up for a test drive in one click of the OK button on the remote.
Viewers, using the remote control from their TV, could study the advantages of the car and sign up for a test drive in one click of the OK button on the remote.
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